Friday, February 21, 2020

Marcating communication Essay Example | Topics and Well Written Essays - 4000 words

Marcating communication - Essay Example To make IMC an ongoing successful process, Unilever needs to allocate funds for this purpose separately and ensure that it maintains reserves so that it can smoothly carry on with its promotional strategies. This would enable the company to run its promotional campaigns smoothly without suffering significant bottlenecks. Marketing communication has become one of the most important aspects that an organisation needs to pay attention to as adoption of proper marketing tools determines the success of the company and its long term sustainability in the industry as a whole. The art of communicating the features of a product to the customers determines whether the product would be an instant hit or would be killed in its early stage of its life cycle. Unilever is one of the leading company’s in the consumer goods market offering a host of products starting from consumer durables to personal care and food items. Being a large organisation with almost 400 well–established brands, the company has felt the increasing need of integrating the various tools of communication to reach its consumers at large and convince them to use their products. The company has adopted IMC approach to build its niche in the market. This has helped the company to steer its growth in the industry and attract increasing number of customers. Though IMC offers a host of advantages but it also has its own set of disadvantages. The company has estimated that it needs to adopt proper strategies in order to offset the demerits of IMC. To differentiate itself from its competitors, the company has adopted unique modes of communication and has designed its advertisements in such a way that it attracts increasing number of customers. This has made prod ucts of Unilever one of the most demanding amongst the customers across the globe Integrated Marketing

Wednesday, February 5, 2020

Analytical reviews Assignment Example | Topics and Well Written Essays - 1000 words

Analytical reviews - Assignment Example These factors mean that most history is skewed towards certain dominant themes and ideas, for example the Western Europeans focus during the eighteenth and nineteenth centuries on â€Å"civilization† which was defined as large, metropolitan areas and excluded many smaller but equally interesting societies.1 The preoccupations of the time and place of writing influence what is written, and so, for example Victorian historians write about English Empire and foreign trade while twentieth century historians consider social history and cataclysmic events such as the two World Wars.2 Thus far Manning follows standard views of history but he also moves into novel areas when he considers the way that communications have improved, and the scope of history has widened to include the whole world and history has come to be defined as â€Å"as a field of study focusing on the historical connections among entities and systems often thought to be distinct.† (Manning, p. 7) Every moder n historian has to work in this mode because the contributions from other fields like archaeology, linguistics and climatology have now become an integral part of what it means to do history. Mazlish identifies such giants of the past as Smith, Marx, Engels and Weber as significant heralds of change in the way that we understand the world, observing that they â€Å"seem to have recognized some of the forces of globalization – science technology, capitalism – in their early manifestations and sensed their future implications.†3 Similarly, Mazlish sees himself taking in all the work of historians who have gone before, including the particularly gifted ones who detect major currents in the world, and using them to help illuminate the problems of today. Understanding the past reveals what is inevitable in human history, in the sense of what is contained embryonically and waiting to emerge. Searching for this insight is one of the main function of history, and it bec omes important in a new way, according to both Mazlish and Manning, when it is applied to the contemporary world. Mazlish helpfully explains the difference between â€Å"world history† which focuses on cultural matters and â€Å"global history† which takes in the planet and all the â€Å"amorphous forces† that operate in the new technological environment.4 Part Two Jared Diamond writes with his usual focus on biological forces in his book Guns. Germs and Steel and as usual, he gathers a mountain of evidence to prove a major line of argument, namely that natural forces are more influential in human history than we ever thought they were. His description of the way that the Americas were conquered by germs much more than by the guns and horses of the so-called conquerors from Europe highlights the importance of factors outside the control, or even in many cases the knowledge of human beings. In describing very large scale geographical events like temperature chang es and droughts he explains how chain reactions occur, including mass extinctions of key species and migrations of people in search of steady supplies of key resources. The book is an example of â€Å"world history† because it reaches across the centuries from prehistoric times, through the stone age to classical and modern periods, tracking significant innovations as they spread across the globe. He argues, much like Mazlish and Manning, that looking at human history a huge scale of time and space